Is Digital Marketing effective for Architectural and Engineering firms?
The question does arise weather the same marketing strategy or technique work for every industry? According to an extremely popular technology and innovation survey undertaken in 2018-2019, 80% of Architectural and Engineering firms use social media. However, it is not always effective. What is the reason for the lack of success? There can be many reasons, one of the most prominent reasons is that the companies do not invest a lot of time and efforts in developing correct strategies. We in this article shall discuss some important guidelines which will help you renovate and re-think your social media marketing ideas and improvise the results.
Revamp your thought process
Thinking out of the box is the key to success with social media. Multiple social media sites like LinkedIn, Facebook, Twitter, Instagram have plenty of techniques to make your company have tremendous web presence. Apart from these websites best place to advertise or brand your services will be in a portal or website which is about Architectural and Engineering services which is currently more of BIM Services. There are plenty of industry specific communities and dashboards available across the web. It will be a great idea to invest time and money in generic and industry specific portals equally. Analysing the pros and cons of any activity that you wish to undertake will help you make a better decision.
Importance of planning
Planning and strategic approach is a must before kick starting any social media stratagem. You should have a calendar ready which outlines all the activities that needed to be worked upon. This calendar will assist you in laying out the social media plans and help in smooth execution. Once you develop your calendar you can execute your activities much faster. It is rightly said Time saved = money saved. You can stay on the top of the game by investing some time in planning your activities ahead of execution.
Utilizing visual platforms to promote services
In Architectural and Engineering services “Seeing is believing”. You can write reams of pages on how you work, the processes, how MEP BIM Coordination Services work but a client would feel more satisfied and convinced if he is able to see the work visually in form of model, pictures or snap shots. This is where visual application or portals like Instagram, Pin interest or Facebook and specially LinkedIn act as a benefactor. It is important to post your samples, company presentations or videos on such visual platforms. Even posting videos on YouTube or creating channels on YouTube shall give your social media presence a great boost. These activities provide you new and interactive ways to get in touch with prospective clients and exhibit your work too. You can share BIM models, 3d renderings, shop drawings etc.
Keeping an eye on your competition
Never underestimate competition. No matter how small the company is it is always important to check on your competition. This helps you plan and develop strategies, identifying their errors and learning from it etc.
Rivalry in engineering has consistently been focused on the individuals who can make a customer’s dream home, or who can envision and design a gravity-resisting framework, or which firm, regardless of whether big or small, has the best client service is recommendable in the market. Presently, engineering and building firms are in an entirely different battleground to building their network from online platforms.
Remember to Listen
To take superior care and consideration of your clients, network, and social media, utilize social listening and connect with individuals straightforwardly inspired by architectural and engineering design. It is an incredible tool to provide customer services, direct research and do social selling.
TIPS AND TRICKS
Responsive Website:
- Choose the correct site platform for the activity
- Focus on message clarity and convenience
- Keep updating the design and content
SEO:
• Target the correct keywords (Find a niche and practice)
• Create the correct sort of content according to the niche identified
• Be consistent with new content and upgrades
Social Media Marketing:
- Identify you goals and target the right audience accordingly
- Create interactive content for each platform
- Keep your presence active within your digital community
PPC
• Target the right crowd for your promotion/page objectives
• A/B test ad creatives and optimize CPC
• Optimize your landing pages for better conversions
These are just a few pointers there can be many items with regards to social media activities and how it can be successfully executed. With digital marketing expected to rise one year from now by another 4.6%, beware of a tougher competition coming in online. It will be more important than any other time to utilize Digital Marketing for Architecture Firms all around the world.
Bhagwati Pathak
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